Now showing items 1-2 of 2

    • Medindo a predisposição para a tecnologia 

      Bernardi Junior, Plinio
      2008-02-18
      Existe a expectativa de que cada indivíduo absorva de forma rápida e satisfatória os avanços tecnológicos para que possa usufruir dos seus benefícios e permanecer competitivo no mercado de trabalho. Mesmo que o foco principal ...
    • The relationship between affect and consumers’ resistance to innovation 

      Castro, Cristiano do Amaral Britto de
      2018-02-28
      The Diffusion of Innovation literature is based on well succeeded products and present a pro-change bias, an assumption that innovations are positive and will be adopted by all consumers. However, a large portion of new ...