Purpose: The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook. Design/methodology/approach: A case study methodology was applied. Brand posts in the form of ...

This research aims at understanding the process of adaptation of a financial public organization in the social networks environment, more specifically, the Facebook. Some of the topics developed throughout the research ...

Companies have looked for many new ways to communicate with their customers. In the current scenario, Facebook has proven to be an efficient communication tool between consumers and businesses. This study aims to understand ...

Online hate speech practices are a challenge to democracies, particularly because they touch on issues related to one of its pillars, namely freedom of speech. Seeking to understand the dynamics of negotiation between the ...

A área da saúde pública, pelas suas especificidades, apresenta grandes desafios em termos de comunicação. As estratégias de comunicação baseadas nas redes sociais têm sido amplamente utilizadas pelos inúmeros benefícios ...