Listagem por Assunto "Facebook (Firma)"
Itens para a visualização no momento 1-5 of 5
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Brand image co-creation and individual identity extension in online environments: a Facebook investigation
2014-03-14In this thesis I investigate the extent to which companies can build a more communal environment out of their fan pages while also evaluating the corresponding brand value that may come from having such a communal environment. ... -
Content marketing and brand engagement on social media: a study of Facebook´s posts in the ecommerce industry in Brazil
2016-02-17Content marketing refers to marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. It is focused not on selling, but on communicating with customers and ... -
Engajamento com fan pages de marcas no Facebook: impacto da força do laço, homofilia e confiança
2014-02-26A literatura de relacionamento do consumidor com a marca tem reconhecido a importância do ambiente virtual como ferramenta eficaz para a promoção da marca. Este espaço permitiu uma maior proximidade e estreitamento das ... -
Exploring different social media users from the millennials’ generation: a cross-cultural behavioral analysis of Brazilian users of Facebook and chinese users of RenRen
2015-01-23With the increasing importance of digital communication and its distinct characteristics, marketing tools and strategies adopted by companies have changed dramatically. Among the many digital marketing tools and new media ... -
Three studies on brazilian Facebook online health groups
2017-02-15This thesis is a set of three studies concentrated on the antecedents and effects of users trust in online health groups on Facebook. People in Brazil are increasingly using these groups as a way to find health information ...
