Browsing by Subject "Academias de ginástica"

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Abordagem da análise conjunta no processo decisório de aquisição do serviço de academia de ginástica

Campos, Lívia Maria Almendra Lemos Moerbeck de
2006

The wellness, physical activity and health club market is in great expansion and grownth in the national and worldwide cenarium. In a growing competitive environment, the prediction of of consumer preferences over a product, ...
O forte do mercado: uma análise do mercado de fitness não convencional

Menezes, Rodrigo da Costa
2013-03-11

This research is contextualized in the current domestic scenario: Brazil is going through a unique moment that will culminate in two athletic events of worldwide repercussions: the FIFA World Cup in 2014 and the Olympics ...