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    • Avaliação de resultados no varejo de serviço sob a ótica do consumidor 

      Francisco-Maffezzolli, Eliane Cristine; Prado, Paulo Henrique Muller
      2013
      This study aims at assessing the connection between financial results and non-financial assessments from the consumer's point of view, considering Brazil's mobile phone context. According to consumer relationship theory, ...