Browsing by Keyword "Taste"
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The rite of passage from regular to connoisseur consumer: the role of the taste transformation ritual in the specialty coffee context
2015-03-05Although the consumer culture field has addressed the role ritual plays in consumption, defining and describing this construct and explaining its dimensions, cultural meanings, elements, components, and practices, as well ...
2017-09-01Although the consumer culture field has addressed the role of ritual processes in consumption, no research has yet identified how connoisseur consumers, through ritual practices, establish and manipulate their distinction ...