Now showing items 1-2 of 2

    • Conceptualizing and measuring the “strategy execution” construct 

      Oliveira, Carla Albuquerque de; Carneiro, Jorge; Esteves, Felipe de Sousa
      While there is abundant research on how to formulate strategies and several models of strategic positioning have been advanced, there is still scant academic research about how to conceptualize and measure strategy execution. ...
    • Desafios da execução de uma estratégia multicanal 

      Schwarz, Paulo
      The retail industry is facing a transformation due to the upcoming of new technologies that make possible to consumers to search and buy products in different ways. Now, rather than manage just one distribution channel, ...