Browsing by Keyword "Software industry"
Now showing items 1-3 of 3
2018-03-19This dissertation aims to provide a better understanding of the dynamics of value creation and appropriation, by testing the applicability of the model derived from the notion of economic value (BRANDENBURGER; STUART, 1996) ...
Entry mode choice and market selection of born globals in developing countries: a multiple-case study of the ecuadorian software sector
2016-01-08The 'Born Global' phenomenon refers to companies that regard the global market as their natural context and that start their internationalization process very early after inception. Traditional theories like the Uppsala ...
Setor de agências de internet no Brasil: análise de concorrência a partir de simulação dinâmica de sistemas
2008-04-01This paper aims to analyze the dynamics of market share of different strategic groups that are part of the internet agencies industry in Brazil as well as the changes due to modifications in its critical variables such as ...