Now showing items 1-2 of 2

    • Naming rights deals: fans' perceptions and expected behaviours 

      Patah, Rodrigo Chehab
      2021-11-16
      The COVID-19 pandemic caused an unprecedented disruption to sports all around the world, since matches had to be played behind closed doors, broadcast rights were renegotiated and sponsor brands were pushed to rethink their ...
    • Naming rights: receita adicional para o Centro de Convenções de Pirituba 

      Urbano, Fabiano Augusto Rodrigues
      2013-09-30
      O presente trabalho tem o objetivo de analisar a possibilidade jurídica de aproveitamento de bens públicos intangíveis relacionados ao Centro de Convenções de Pirituba, sob a perspectiva da concessão de uso do direito de ...