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    • O efeito da distribuição sobre o market share em diferentes canais 

      Guissoni, Leandro Angotti; Rodrigues, Jonny Mateus; Crescitelli, Edson
      2014-12-01
      Despite the advances in studies on the effects of distribution channel strategies, the relation between distribution and market share is still a little explored topic, especially in emerging markets. For that reason, this ...