Now showing items 1-2 of 2

    • Gestão do risco da imagem institucional 

      Cardoso, Claudio Guimarães; Polidoro, Márcio
      This paper examines some aspects that motivate organizations accustomed to preventive approaches on risk management not to adopt systematic measures to manage corporate imagery risks. As contribution, it is intended to ...
    • Projetos de memória e imagem institucional: um estudo de caso do Banco Itaú 

      Bezamat, Manuela Cavalcante
      A phenomenon that has suffered a major growth in the last few decades, the constitution of corporate memory projects takes place in a broader context of valorization of the past in the modern day society, characterized by ...