The financial service industry (FSI) has been the victim of sophisticated cyber attacks that take advantage of vulnerabilities created by employee misconduct. An experiment was conducted on Facebook (R) with 500 employees ...

This research aims at understanding the process of adaptation of a financial public organization in the social networks environment, more specifically, the Facebook. Some of the topics developed throughout the research ...

Companies have looked for many new ways to communicate with their customers. In the current scenario, Facebook has proven to be an efficient communication tool between consumers and businesses. This study aims to understand ...

O estudo objetivou investigar as motivações do comportamento de comunicação boca a boca positiva sobre produtos e marcas no site de redes sociais Facebook. Para tanto, foram desenvolvidas hipóteses de pesquisa e um modelo ...

Se a internet já era uma dor de cabeça para mídias de agências e anunciantes descobrirem onde e quando colocar suas campanhas para atingir o público exato, imagine agora, em que as redes sociais contam com veículos fortes ...

In this paper we propose a stochastic multi-agent based approach to analyze the information diffusion in Microblogging Online Social Networks (OSNs). OSNs, like Twitter and Facebook, became extremely popular and are being ...