Browsing by Keyword "Encantamento"
Now showing items 1-2 of 2
2017-08-10Dualistic interpretations of Kopytoff’s commoditization process prevail in consumer research literature. In those studies, the object is either a commodity or a singularized possession, ignoring the author’s original ...
Re-enchantment of consumption through craft products: an analysis of the homemade cosmetics context
2019-02-27The pursuit of beauty, especially through the use of cosmetics, is part of the essence of human beings. Consumers that discredit the institutionalized marketplace but want to maintain their grooming activities search for ...