Browsing by Keyword "Dinâmica competitiva"
Now showing items 1-3 of 3
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Análise da competitividade de empresas extrativistas brasileiras em mercados internacionais: um estudo de caso
2020-04-22No Brasil, as empresas que operam com comércio internacional de peixes ornamentais continentais nativos da região amazônica atuam com extrativismo, isto é, adquirem e comercializam produtos extraídos da natureza sem promover ... -
Expanding the toolkit for industry analysis: an application of the value capture concept
2017The purpose of this study is to apply value-based business concepts to a product in order to gain insight into the competitive environment within its related industry. This case study is based upon qualitative information ... -
A internacionalização da publicidade brasileira: 1970/2002
2002The globalization of the world economy has shaped a complex and challenging landscape for the Brazilian advertising sector. The merger and acquisition movement between advertising agencies, with the consolidation of some ...
