Now showing items 1-2 of 2

    • Comunidade de consumo de apreciação e sua dinâmica 

      Quintão, Ronan Torres; Brito, Eliane Pereira Zamith; Belk, Russell W.
      2017-03-01
      Purpose:This study aims to identify and explain the forces and tensions between the members of the connoisseurship consumption community and its dynamics.Design/methodology/approach:Adopting a naturalistic inquiry approach, ...
    • The taste transformation ritual in the specialty coffee market 

      Quintão, Ronan Torres; Brito, Eliane Pereira Zamith; Belk, Russell W.
      2017-09-01
      Although the consumer culture field has addressed the role of ritual processes in consumption, no research has yet identified how connoisseur consumers, through ritual practices, establish and manipulate their distinction ...