Browsing by Keyword "Conhecimento de preço"

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O conhecimento do consumidor sobre preços: um exame de produtos de oito categorias de bens duráveis

Silva, Marco Antônio; Urdan, André Torres
2008-04-01

This paper deals with subject that merits further academic investigation: the Consumer Price Knowledge. The purposes of this study were to describe the Consumer Price Knowledge variation amongst products of distinct ...
Determinantes do conhecimento do consumidor sobre preços de bens duráveis: um exame em oito categorias de produtos

Silva, Marco Antônio
2005-12-14

This thesis deals, based on Estelami and De Maeyer (2004) studies, with subject that merits further academic investigation: the Consumer Price Knowledge for durable goods (ESTELAMI and LEHMANN, 2001). At first, the examination ...