Browsing by Keyword "Co-creation"
Now showing items 1-8 of 8
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The art of being together: a social constructionist perspective on dialogic methods in the organizational context
2016-04-07The purpose of this project is to understand, under a social constructionist approach, what are the meanings that external facilitators and organizational members (sponsors) working with dialogic methods place on themselves ... -
Brand image co-creation and individual identity extension in online environments: a Facebook investigation
2014-03-14In this thesis I investigate the extent to which companies can build a more communal environment out of their fan pages while also evaluating the corresponding brand value that may come from having such a communal environment. ... -
The brand meaning co-creation process on Facebook
2017Purpose: The purpose of this paper is to propose a framework for brand meaning co-creation between brands and fans on Facebook. Design/methodology/approach: A case study methodology was applied. Brand posts in the form of ... -
Co-creation in hospitality industry: a case study on the drivers of traveler-generated content
2015-12-18User-generated content in travel industry is the phenomenon studied in this research, which aims to fill the literature gap on the drivers to write reviews on TripAdvisor. The object of study is relevant from a managerial ... -
Internet tool use and virtual co-creation in the Brazilian construction industry: organizational practices and consumers' personal values
2013This article analyzes the use of Internet tools and virtual co-creation initiatives of firms ranked among the top 100 in the Brazilian building industry. The research was based on observation of the companies' websites and ... -
Legitimacy as a barrier: an analysis of Brazilian premium cocoa and chocolate legitimation process
2017O Brasil participa em aproximadamente 29% da exportação mundial de café, sendo 15% de "café especial". A maior parte da exportação é composta por café commodity, influenciando a orientação da cadeia de valor por um paradigma ... -
O processo de cocriação de políticas públicas: estudo de caso do Parque Orla Piratininga
2021-05-14O conceito de cocriação no setor público se refere à adoção de estratégias de desenho de políticas públicas em rede ou envolvendo atores, como a população local e organizações civis, transformando papéis ... -
Relações entre trabalho, consumo e criação de valor para as organizações: o caso Trendwatching
2016-06-27The goal of this thesis is to understand, from the work and consumption categories, how the relation of collaboration networks from a consumer trends firm named Trendwatching are established. Academically, recent literature ...
