Browsing by Author "Silva, Vivian Lara dos Santos"

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Formas plurais no franchising de alimentos: evidências de estudos de caso na França e no Brasil

Silva, Vivian Lara dos Santos; Azevedo, Paulo Furquim de
2007

Plural forms are an important subject in the franchising literature. The co-existence of franchised and company-owned outlets in the same chain is well-known fact, deserving the huge attention it received from researches. ...
Interfirm arrangements in different institutional environments: Mcdonald’s france and brazil case study

Silva, Vivian Lara dos Santos; Azevedo, Paulo Furquim de
2007

This paper aims to investigate the effect of the institutional environment variables on the organizational choice by franchise chains that share a business format. Inasmuch as this type of franchising requires strict ...