Now showing items 1-3 of 3

    • Essays on consumer brand engagement 

      Lourenço, Carlos Eduardo
      Despite the growing interest in the brand engagement concept there has been debate about its conceptual foundations. This doctoral thesis explores the nature of the consumer brand engagement (CBE) construct. In the first ...
    • O peso do varejo, o peso no varejo e a identidade: uma análise de consumidoras plus size 

      Zanette, Maria Carolina; Lourenço, Carlos Eduardo; Brito, Eliane Pereira Zamith
      This paper examines the concept of identity from the perspective of plus size women' s consumption of fashion. 14 phenomenological interviews were conducted and analyzed from a hermeneutical perspective. Three thematic ...
    • Store patronage and retail competition in emerging markets 

      Barki, Edgard Elie Roger; Zambaldi, Felipe; Lourenço, Carlos Eduardo; Castro, Cristiano do Amaral Britto de
      Large and local retailers' competition for customer patronage in emerging markets has received limited attention. One main discussion when analysing emerging markets is the role of large retailers and local companies. In ...