Browsing by Author "Lourenço, Carlos Eduardo"
Lourenço, Carlos Eduardo
2016-02-17Despite the growing interest in the brand engagement concept there has been debate about its conceptual foundations. This doctoral thesis explores the nature of the consumer brand engagement (CBE) construct. In the first ...
Zanette, Maria Carolina; Lourenço, Carlos Eduardo; Brito, Eliane Pereira Zamith
2013-12-01This paper examines the concept of identity from the perspective of plus size women' s consumption of fashion. 14 phenomenological interviews were conducted and analyzed from a hermeneutical perspective. Three thematic ...
Barki, Edgard Elie Roger; Zambaldi, Felipe; Lourenço, Carlos Eduardo; Castro, Cristiano do Amaral Britto de
2016Large and local retailers' competition for customer patronage in emerging markets has received limited attention. One main discussion when analysing emerging markets is the role of large retailers and local companies. In ...