Browsing by Author "Jacob Filho, Jorge Rodrigues"

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The price of a threat: how social identity threat influences price sensitivity

Jacob Filho, Jorge Rodrigues
2018-09-18

Traditional economic theory suggests that poor consumers are consistently more price sensitive than their wealthier counterparts. Recent research, however, indicates that various economic-related burdens, such as the cost ...
The price of threat: the role of identity-safe marketplaces in predicting intergroup price sensitivity

Jacob Filho, Jorge Rodrigues
2016-04-26

In field experiments with subjects living either inside or outside Brazilian slums (n=955), we show that consumers living in slums are less price sensitive, in opposition with recent price sensitivity research. Comparing ...