Browsing by Author "Durand, José Carlos Garcia"
Now showing items 1-12 of 12
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Cultura, produção e consumo [entrevistado por Thomaz Wood Júnior]
2005-10-03José Carlos G. Durand é sociólogo e professor da FGV-EAESP, instituição na qual coordena o Centro de Estudos de Cultura e Consumo. Nesta entrevista concedida à GV-executivo, o especialista discute mudanças de longo prazo, ... -
Educação e ideologia do talento no mundo da publicidade
2006-08-01Advertising in Brazil, both as business and as profession, expanded tremendously in the 40s, 50s and 60s. The arrival of American agencies bringing a more sophisticated standard of work, the rapid and vigorous entrance of ... -
Evolução do conforto doméstico no estado de S. Paulo, 1980-2002: análise quantitativa
2005It is pristine clear the fast diffusion of the most of the consumption durable goods in S.Paulo State, in the last twenty years. This trend has been helped by the universalization of the domestic electricity supply, piped ... -
Formação do campo publicitário brasileiro 1930-1970
2008This report follows a prior one which examined the American industrialization and the constitution of a consumption society in the USA between 1870 and 1930. Once examined the panorama in the USA, here we focus the ... -
Formação e internacionalização da sociedade de consumo Norte-Americana 1870-1930
2005-11-24From 1870 to 1929, the US economy moved to a system strongly intensive in consumption goods. When the main cultural, political, social and economic basis of the modern 'consumer society' was built into the country, it's ... -
A mal-assumida profissão de sociólogo
1984-09-01 -
Política e gestão cultural: Brasil, USA e Europa
2000This text deals with cultural policy, arts and heritage management and funding. It focuses the Brazilian experience, comparing it with the First World one's, so far it's possible based upon the available bibliography. ... -
Public and private art funding in Brazil
2000Tax incentives to fuel corporate sponsorship for the arts have been introduced in many countries, during the 80's and 90's. Brazil is one of them. To better understand symbolic, political and economic interests involved ... -
Publicidade: comércio, cultura e profissão (parte inicial)
2002The most overtly commercial dimension of society is often focused in the academia from an arrogant, pessimistic and shallow point of view. At the opposite side, it's seen through the optimistic, yet naïve, perspective, ...
