Browsing by Author "De Luca, Ramona"
A cognitive approach to scent marketing: the effect of odor priming and processing dynamics on consumer aesthetic preferences and choices De Luca, Ramona
2018-02-23Academic research on the effect of scent in marketing and consumer behavior have successfully demonstrated how odors improve cognitive, affective, and behavioral responses of consumers in the marketplace. Little attention ...
Botelho, Delane; De Luca, Ramona
2017-04-10Na era digital, varejistas investem no marketing olfativo em lojas físicas para criar uma experiência única e estabelecer maior conexão com o consumidor.