Browsing by Advisor "Zambaldi, Felipe"
Now showing items 1-20 of 22
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'As happy as money can buy: exploring antecedents of happiness according to purchase type'
2018-02-19When a person is feeling financially constrained, as higher is the perception level of the financial constraint, as high is the happiness level associate to the purchase of a material product instead of a life experience ... -
Avaliações online de produtos: o efeito da fonte de informação na confiança do consumidor
2023-06-29Com o crescimento do comércio eletrônico, tem sido notável o interesse dos consumidores em buscarem informações e avaliações de produtos e serviços na internet, antes de realizarem suas compras. Conceitos econômicos defendem ... -
Brand origin effects during economic declines
2022-11-04Este estudo examina a preferência por marcas percebidas como domésticas ou estrangeiras durante crises econômicas. Esta é uma pesquisa classificada como multimétodo quantitativa dividida em dois estudos principais. No ... -
Consumer engagement on social media: analysis of scales and its multiple role in a nomological network
2017-06-27Academic research has suggested that social media can improve corporate reputation, sales, return on investment, positive word-of-mouth and create value for consumers. Playing the central role in this relational process, ... -
Content marketing and brand engagement on social media: a study of Facebook´s posts in the ecommerce industry in Brazil
2016-02-17Content marketing refers to marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. It is focused not on selling, but on communicating with customers and ... -
The development of a scale to measure young millennials' motivations to get entertainment and information
2020-02-03According to an informal interview with the marketing manager of Nestlé in Europe, Fast Moving Consumer Goods companies are still struggling and spending a lot of time and money on researches to understand which are the ... -
Digital influencer as a decision maker: moderation effects on customer attitudes towards brands and purchase intentions for products and services
2023-05-18Social influence plays a significant role in customer decision-making, as people are often influenced by the opinions, beliefs, and attitudes of others. In today’s digital age, companies are increasingly turning to digital ... -
Engajamento com fan pages de marcas no Facebook: impacto da força do laço, homofilia e confiança
2014-02-26A literatura de relacionamento do consumidor com a marca tem reconhecido a importância do ambiente virtual como ferramenta eficaz para a promoção da marca. Este espaço permitiu uma maior proximidade e estreitamento das ... -
Essays on consumer brand engagement
2016-02-17Despite the growing interest in the brand engagement concept there has been debate about its conceptual foundations. This doctoral thesis explores the nature of the consumer brand engagement (CBE) construct. In the first ... -
Um estudo empírico dos antecedentes da preferência do consumidor por canais de varejo
2017-02-22The objective of this study is to evaluate if characteristics such as the use of mobile devices, a buying orientation, and a channel perception are antecedents in the choice of the channel by the consumer. The analysis of ... -
How to make FGV more attractive to international students: a consultancy project for EAESP
2017-09-20The internationalization of the higher education systems is key in the new globalized world, in order to form managers and citizens that are better able to work with different cultures and that can contribute to social ... -
O impacto da autoeficácia na evasão de ingressantes do ensino superior particular brasileiro
2023-05-26A recente expansão do ensino superior brasileiro provocou crescimento da oferta de vagas acima do crescimento da demanda, o que, acompanhado por relevantes taxas de evasão, acabou por criar um número expressivo de vagas ... -
In-store attractiveness of national brands and private labels in an emerging market
2018-02-27Emerging markets are considered relevant for international manufacturers and retailers to grow their turnovers. In order to achieve their goals, manufacturers and retailers are executing different initiatives to attract ... -
Inclusão digital como nova área de ação do Estado: um campo de disputa por significados em torno dos direitos humanos
2012-09-12Este estudo tem como principal objetivo abordar a área de inclusão digital como um novo campo de ação do Estado, mostrando que sua pluralidade de concepções e objetivos, e o espaço de disputa por seus significados são ... -
‘Less sugar and more sales' - the effects of in-store marketing of diet products during economic expansion and contraction cycles in an emerging market
2019-02-07In response to consumers’ sugar-related health concerns, as well as high government taxes on sugar products, manufacturers can respond by launching non-sugar carbonated soft drinks. A challenge to soft drink manufacturers ... -
Moderating effect of power distance on relationship between sales training and performance
2021-09-29Empresas ao redor do mundo fazem anualmente investimentos bilionários para treinar sua força de vendas e dotá-las de conhecimentos e skills para melhorar e manter a performance das suas equipes. Investimentos constantes ... -
Por um indicador de letramento digital: uma abordagem sobre competências e habilidades em TICs
2012-09-12This thesis’s main objective is to begin the development of a new indicator, called initially as 'Digital Literacy Index' (DLI). This indicator aims at shifting the debate away from the issue of access to information and ... -
The relationship between affect and consumers’ resistance to innovation
2018-02-28The Diffusion of Innovation literature is based on well succeeded products and present a pro-change bias, an assumption that innovations are positive and will be adopted by all consumers. However, a large portion of new ... -
Rolezinho pelo funk ostentação: um retrato da identidade do jovem da periferia paulistana
2014-02-26Essa pesquisa explora a identidade do jovem da periferia paulistana retratada pelo movimento Funk Ostentação, que foi contextualizado e analisado sob a perspectiva teórica da Consumer Culture Theory (CCT), com foco nas ... -
Transformações atitudinais em condutas empreendedoras: análise de dois cases de empreendedorismo na trajetória de um mesmo empreendedor a partir das abordagens effectuation e causation
2021-10-07Na contemporaneidade, pesquisadores das áreas de administração, economia, marketing e correlatas têm analisado o comportamento de empreendedores a partir de duas abordagens: o Causation e o Effectuation. A abordagem ...
