Listagem por Orientador "Pereira, Luís Henrique"
Itens para a visualização no momento 1-20 of 27
-
Analysis on challenges and strategies for logistics tech startups at Sino-Brazilian cross-border e-commerce market
2020-06-18As the consequence of the rapid development of technology and popularity of Internet, cross-border e-commerce is a modern phenomenon that has been increasingly active since the 21st century, which is a new form of retail ... -
The challenges of repositioning an international brand: a case study on the hospitality industry
2011-06-29Much has been said in the literature about brand positioning, as well as about international branding and their importance on ever more competitive world marketplaces. Concerning repositioning, however, the literature is ... -
Co-creation in hospitality industry: a case study on the drivers of traveler-generated content
2015-12-18User-generated content in travel industry is the phenomenon studied in this research, which aims to fill the literature gap on the drivers to write reviews on TripAdvisor. The object of study is relevant from a managerial ... -
Consumer perception of Brazilian beef: insights from a quantitative study in Europe
2016-09-14Brazilian beef companies have been very successful in recent years due to a range of external factors. These factors include a favourable climate in Brazil and an abundant supply of natural resources (such as supply of ... -
Data privacy as a strategic competitive advantage: a case study of how Apple and Facebook use data privacy in their branding process
2020-02-12The growing number of data breaches in the world has brought the concern about Data Privacy to the mainstream media, raising the public awareness of the consequences of bad harvesting of personal data. Moreover, after the ... -
Ecommerce as internationalization strategy: an exploratory study based on premium fashion brazilian brands: case study of farfetch
2016-02-22As stated by Hoffmann and Coste-Manière (2012) 'The web is a mass medium that contrast completely with the traditional codes of exclusivity associated with the luxury industry, and has long been simply rejected by the ... -
Entrepreneurship in Brazil: challenges encountered by French entrepreneurs
2020-03-30This research is focused on the challenges that French entrepreneurs encounter when having a business in Brazil, especially at the opening and while running a business. Brazil has welcomed many French entrepreneurs since ... -
Eventos corporativos: atual alavanca de crescimento dos resorts
2014-11-27O mercado de eventos corporativos no Brasil se encontra em forte expansão na medida em que a economia brasileira ganha maior destaque no mundo e as empresas nacionais crescem e mudam de patamar. Apenas em 2013, as receitas ... -
Factors influencing consumer decision in crowdfunding
2015-02Crowdfunding is a recent and emerging method of raising capital for the development of projects (both profit and non-profit oriented) without traditional intermediation of financial institutions, freeing entrepreneurs from ... -
The family role on the internationalization process of family businesses: a two-case study
2012-02-07This dissertation aims to identify the family role in the internationalization process of two family businesses: JBS, the world’s largest protein producer and Cutrale one of the world’s leader in the orange juice market. ... -
Fintech & the banking industry: disruption or evolution?
2018-04-13This master dissertation aimed to understand the rise of the fintechs in the banking industry under an academic basis with a special focus on the Spanish market. The intention was to discuss if fintechs play a disruptive ... -
Funding social sector activity in Brazil: a case study analysis of agency risk incidence and mitigation
2012-08-03Empresas e organizações sociais têm um papel cada vez mais importante no mercado brasileiro. Essas organizações - sejam elas com ou sem fins lucrativos –têm como objetivocausar um profundo e positivo impacto social.Ambas ... -
Iguatemi: creating opportunities for international luxury brands in Brazil
2014-12-11The Brazilian luxury goods market has been registering substantial growth with many international brands establishing presence in the country. When entering the market, the perfect location seems for most of them to be ... -
The influence of a company's communicated CSR initiative on private consumer behavior
2019-12-19The aim of this research is to determine if and how the communication of a company’s CSR initiative influences private consumer behavior. Hereby it is also considered whether the consumers’ support of the issue at hand ... -
Influence of sudden incidents on the brand reputation of a firm and its reaction
2017-10-30The automotive industry always has been crisis prone and with the most recent Volkswagen emission incident, this dissertation aims at understanding the effects of a crisis on the brand reputation of the affected firm, ... -
The internationalization of the cosmetic retail industry: a history of success?
2013-02-22The retailing industry has increasingly become global over the past few decades, illustrating visually the internationalization of business in general. Many retailers are betting to expand their activities internationally ... -
Line extension influence on brand image: a study on the alcoholic beverage market in Brazil
2014The present study has the objective of understanding the influence of line extensions on the image of vodka brands. The research was performed by organizing various focus groups with vodka consumers in São Paulo. These ... -
Luxury brands and online consumer-generated content: dealing with the new lead of customers in brand perception
2013-03-27User-generated content – conteúdo gerado por usuários – cresceu consideravelmente na Internet nos cinco últimos anos, levando a grandes mudanças nas práticas de marketing. A força do e-word-of mouth, está aumentando e tem ... -
Luxury strategy of perfume brands in emerging markets: an exploratory study of luxury brands in the perfumes sector in Brazil
2016-12-20In recent years, emerging markets – considered the lead countries of the ‘developing world’ – have been outgrowing developed countries within the scope of the luxury market worldwide. Consequently, these new markets represent ... -
Maturing born globals in Latin America: the effect of product innovation and access to finance on performance
2016-11-03No âmbito dos campos de conhecimento -negócios internacionais e empreendedorismo- o seguinte projeto visa investigar um tema pouco explorado: o desempenho pós-estabelecimento de Born Globals maduras em relação com o de ...
