Browsing by Advisor "Barki, Edgard Elie Roger"
Now showing items 1-20 of 38
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Atributos que influenciam a compra offline ou online: análise frente aos compradores do segmento de materiais de construção
2020-05-29Para entender quais atributos influenciam a decisão por comprar de forma offline ou online, realizou-se entrevistas em profundidade de caráter exploratório com 16 compradores do segmento de materiais de construção, com o ... -
Attracting and retaining talent: a comparison between social enterprise and commercial startups in Brazil
2019-01-04The aim of this paper is to identify the challenges and coping practices for attracting and retaining talent in the specific cases of social enterprise and startups which do not have a clearly stated social purpose (which ... -
Base of the pyramid social entrepreneurs: navigating through difficulties and crisis
2022-06-09The negative socio-economic consequences triggered by Covid-19 pandemic have particularly affected already disadvantaged areas. In this context, Base of the Pyramid (BoP) social entrepreneurs, who embrace social and economic ... -
The Brazilian class C women perception regarding premium mass products in the beauty industry
2015-02-23Recently, emerging markets became a potential target for the beauty industry and Brazil is becoming a profitable market for premium cosmetic products (Euromonitor International, 2013). The low-income population in Brazil ... -
Business support networks for social businesses: a study of the Brazilian ecosystem
2014-01-28Negócios sociais, empresas autossuficientes com objetivos principalmente sociais estão a surgir e a mudar o cenário económico mundial. No Brasil, o campo de Empreendedorismo Social promete ajudar a resolver os vários ... -
Challenges of the growth phase for a Brazilian social enterprise: the case of 4YOU2
2016This thesis is a case study on 4YOU2, a Brazilian social enterprise whose value proposition is bringing high-quality English language instruction to underprivileged Brazilians. 4YOU2 was founded in 2012 and, in 2016, the ... -
Corporate social responsibility and environmental sustainability: classification of the initiatives of the FMCG companies operating in Brazil
2013-11-04Este trabalho tem como objetivo fornecer uma análise detalhada do cenário da sustentabilidade ambiental e iniciativas de responsabilidade social corporativa nas empresas que operam no mercado de bens de consumo brasileiro. ... -
The country of origin effect: tracking Brazil’s brand image among italian consumers
2013-01-29O Brasil se tornou nos últimos anos uma importante economia no cenário global. O país sempre foi visto basicamente como um exportador de commodities; no entanto, devido ao crescimento de investimentos e ao desenvolvimento ... -
Creating buyer-supplier commitment in food supply chains at the base of the pyramid
2013-11-26Esta pesquisa analisa o papel dos aspectos relacionais tais como confiança, comprometimento, interdependência e uso de poder âmbito das estratégias de negócios inclusivos que envolvem pequenos agricultores nas cadeias de ... -
Uma década de pesquisa sobre capitalismo consciente: em busca de um propósito maior para as empresas
2019-10-28Em 2008, o termo Capitalismo Consciente foi introduzido no meio empresarial por John Mackey e Raj Sisodia. No entendimento dos seus criadores, a abordagem do Capitalismo Consciente promove uma intensa reflexão sobre a forma ... -
Diffusion of frugal innovation and innovativeness in low-income contexts
2019-12-09This research examines the Diffusion of Innovation (DOI) in Base of the Pyramid (BOP) markets in the context of Frugal Innovation as well as the characteristics of innovative consumers in low-income markets. It is divided ... -
Dreaming up the right career: an exploratory study of the career aspirations of low-income adolescents living in urban São Paulo
2015-02-26In Brazil, low-income youth is prone to unemployment, which is particularly problematic in an emerging economy where income inequality is relatively high, and where future socioeconomic development may depend on the growth ... -
Educação corporativa no varejo de eletrodomésticos e seguros massificados
2020-09-29Devido à grande relevância da implementação da Educação Corporativa, este estudo visa elucidar como as empresas veem essas práticas que estão se consolidando cada vez mais. Assim, buscou-se, por meio de uma pesquisa ... -
O efeito do brand equity e do desconto percebido nas vendas de sporting goods em outlet centers no Brasil
2019-06O aumento da importância dos Outlet Centers no cenário varejista trouxe consigo a necessidade de ampliação do conhecimento sobre como as marcas de Sporting Goods (Artigos Esportivos) presentes nestes empreendimentos buscam ... -
Os efeitos da transformação de uma loja convencional em uma loja virtual
2018-07-02The complexity of Brazilian retailing demands a lot of strategy for a surplus operation, and defining the ideal store format and mastering an effective management model is fundamental for profit. The objective of this work ... -
Entrepreneurship in Brazil: the role of human, psychological, and social capital in entrepreneurial success
2021-04-20The role of entrepreneurship as a social, economic, and financial endorser for the disadvantaged brackets of societies brings a new perspective on entrepreneurship as a booster of equality. However, in country contexts ... -
Experiência do funcionário: uma análise empírica no varejo
2018-07-03A experiência está no centro das discussões sobre atendimento ao cliente e os funcionários que trabalham no varejo, os vendedores, também ajudam a melhorar ou comprometer a experiência dos clientes já que que a satisfação ... -
Exploratory study of corporate social responsibility: blogs as a communication tool to enhance company-stakeholders relationships
2013-10-29O conceito de responsabilidade social corporativa (RSE) evoluiu gradualmente do objetivo de satisfazer as expectativas dos acionistas para o cumprimento das expectativas das partes interessadas. Tornou-se um conceito ... -
Franchising as a catalyst for conscious capitalism in retail: an exploratory study on the benefits in franchising chains
2020-01-17Franchising is an internationally implemented business model characterized by a great partnership and responsibility between the parties, being compared in some studies to a marriage relationship, due to the high degree ... -
Growth process in business and social entrepreneurship: the case of Brazil
2015-01-26The purpose of the dissertation is to investigate in depth the difference between the challenges social and business entrepreneurs face in the growth phase of their business in the particular environment of Brazil. This ...
