Browsing by Advisor "Andrade, Eduardo Bittencourt"
Now showing items 1-20 of 20
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Are consumers willing to buy ethical goods?: evidences of an attitude-behavior gap in the fashion market
2017-11-24Objetivo: Este estudo pretende aprofundar o conhecimento sobre o comportamento do consumidor em torno de práticas éticas. Um crescente grupo de pesquisadores vem analisando como as preocupações éticas dos consumidores em ... -
Better than my pride is your misfortune: the impact of schadenfreude on decision-making
2013-08-05Investigações anteriores relacionadas ao schadenfreude concentraram-se nos fatores que provocam o prazer no infortúnio do outro. A presente pesquisa tem como objetivo investigar o impacto do schadenfreude na tomada de ... -
Can a great resume hurt? Gender and contrast effects on recruiting
2014-07-22Recruiters make many inferences about applicants' abilities and interpersonal attributes on the basis of applicants' resumes. For example, every once in a while, a good resume leaves a strong positive impression and the ... -
Can Brazilian Consumer Foresee Their Future Behavior During The Pandemic?
2021-07-23Objective - The objective of the study is to examine if the changes in consumer behavior brought about by the COVID-19 pandemic are permanent and if consumers can make predictions about their future consumption patterns. ... -
Can deviation from standard beauty become appealing?: an age perspective
2015-11-10When exploring new perspectives on the impact of non-idealized vs. idealized body image in advertising, studies have focused mainly on body size, i.e., thin vs. heavy (Antioco et al., 2012; Smeesters & Mandel, 2006). Age ... -
Do virtual platforms impact user behavior? An experimental comparison between messages on the company's website and Facebook page.
2014-11-14Companies have looked for many new ways to communicate with their customers. In the current scenario, Facebook has proven to be an efficient communication tool between consumers and businesses. This study aims to understand ... -
Event marketing: an innovative promotional tool and its impact on consumer memory and brand awareness
2015Event Marketing represents a common promotional strategy that involves direct contact between brands and consumers at special events, namely concerts, festivals, sporting events and fairs. Brands have been investing in ... -
Going viral: the influence of emotional content and gender on social transmission
2018-06-20Objetivo – O objetivo desta tese é examinar a influencia que gênero e diferentes estímulos emocionais exercem sobre as intenções de partilha online das pessoas: (1) se os indivíduos partilham mais conteúdos positivos ou ... -
The Hunger games: the impact of hunger on risk preference
2014We often feel hungry and we also often make decisions that involve risk and uncertainty. However, little is known about the influence of the feeling of hunger on risk preference. Previous studies have suggested that hunger ... -
The impact of content marketing on attitudes and purchase intentions of online shoppers : the case videos & tutorials and user-generated content
2015-12This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct ... -
The impact of environmental cues on customers' quality perception and willingness to pay, and the moderating role of consumer mood and motives
2016-12-16The literature shows that shopping environment has an impact on various consumer behaviors, and that favourable environmental cues are associated with higher customer’ quality perception and willingness to pay. I investigated ... -
Inducing long-term changes in behavior through increased self-determination
2019-12-16Diversos estudos documentaram como o uso de incentivos é capaz de influenciar o comportamento humano e encorajar o alcance de metas. Contudo, argumenta-se que esses efeitos durem apenas enquanto a oferta de incentivos ... -
The Match-up hypothesis under a social class perspective
2018-06-20Purpose – The Match-up hypothesis is a concept which suggests that the stronger the match (i.e. the congruence, adequacy), between both a celebrity and a product, the more effective an endorsement will be. In this paper, ... -
Political ideology, groupness, and attitudes toward Marijuana legalization
2018-09-13Prior literature has demonstrated that liberals and conservatives often diverge on policy issues partly because they have different psychological characteristics and partly because they are influenced by in- and out-groups ... -
Political views, morality, and attitudes toward marijuana legalization
2017In this paper, we examine why attitudes toward marijuana legalization are split along ideological lines. In a survey, we found that conservatives were more likely to oppose this policy partly because of their greater ... -
The price of a threat: how social identity threat influences price sensitivity
2018-09-18Traditional economic theory suggests that poor consumers are consistently more price sensitive than their wealthier counterparts. Recent research, however, indicates that various economic-related burdens, such as the cost ... -
Quando muito não é o bastante: um estudo sobre as relações de compradores compulsivos com seus objetos de consumo, sob a ótica da posse e da propriedade
2016-08-23A compra compulsiva – doravante chamada de oniomania – é parte de uma categoria mais ampla de comportamentos de consumo compulsivos, e seria baseada por uma compra repetitiva, crônica, que se torna a primeira resposta a ... -
Rare cases come in pairs! Assessing availability bias in diagnostic reasoning
2021-06-08Erros de diagnóstico são um problema comum e caro na assistência em saúde. A literatura demonstra de forma consistente que vieses cognitivos podem estar presentes em muitos casos de erros diagnóstico em medicina. Um dos ... -
The role of time and past funding in non-investment crowdfunding decision
2017-01-30Although there has been growing interest in how solicitors and funders behave in crowdfunding platforms, it is an open question whether and if so how information about the time left to complete the campaign and past funding ... -
Your need doesn’t appeal to me: how social class shapes donation allocation preferences
2021-06-01When considering a charitable act, consumers must often decide on how to allocate their resources across a multitude of possible causes. Although existing research shows that social class influences charitable giving in ...
