The rise of the so called new rights was a direct response to society demands, which coincided with the promulgation of the Brazilian Federal Constitution of 1988. The present study, with a character eminently empiric research, aims at analyzing the 25 years of the company to uncover the transformations and influences brought about by such new rights, more specifically consumer rights, environmental and regulatory laws, and their impact on Util S/A Bus Company. It discusses how these new laws appeared and how important they were for society. It also investigates the company’s reaction to the new rules and its effort to adapt and incorporate such concerns and strategic plans in order to internalize them. Positive and negative issues related to the appearance of these new rights, consolidating the idea of positively transforming reality to respect these new social aspirations.