Vol. 2 No. 1 (2009): January - June

In an era of intense global competition, the role of Operations Management (OM) is increasingly important. The third issue of the Journal of Operations and Supply Chain Management is a clear evidence that OM plays a key role in the current competitive arena. Themes like sustainability, IT-based operations, internationalization and service management are central in the OM's research agenda. All of these themes are present in this issue, which indicates that JOSCM is in tune with the global trends. It is worthy to stress that the articles also present a multiplicity of research methods with qualitative and quantitative analyzes, improving the quality of the discussion in our research area.

Articles present in the third issue are:

• Results and implications of technological development in the Telecommunication Industry in Brazil.
Débora Segato Martins, Simone Vasconcelos R. Galina;

• Outsourcing of R&D activities to Brazilian Subsidiaries.

Dusan Schreiber, Ivan Antônio Pinheiro;

• The influence of banking service customers' satisfaction Level on the perception of switching costs and on behavioral loyalty.
Maria Luiza Barcellos Zacharias, Kleber Fossati Figueiredo, Claudia Affonso Silva Araujo;

• The UN/CEFACT XML Business Messaging Standard: a potential source of competitive advantage.
Douglas S. Hill;

• A contribution of the Cleaner Production Program to the ISO 14001 Management System: a case study in the metal-mechanic sector.
Fernando Magnani Cervelini, Maria Tereza Saraiva Souza;

• The dynamics between the roots and the wings: a study on innovative organizations.
Silvana Pereira de Aguiar, Marcos Augusto de Vasconcellos;

• Scenario Analysis within a Call Center Using Simulation.

Marco Aurélio Carino Bouzada;

• The influence of entrance mode on strategic positioning: an analysis of telephone companies Brasil Telecom and GVT.
Fernando Ceragioli and Alexandre Reis Graeml.


We are grateful for the tireless efforts of our reviewers. Without them it would be impossible to complete our work.
Welcome to the JOSCM's third issue!

Ely Laureano Paiva
Editor-in-Chief