Influence between individual entrepreneurial orientation, service strategy and business performance
DOI:
https://doi.org/10.12660/joscmv11n1p80-93Keywords:
Individual entrepreneurial orientation, service strategies, business performance, structural equations, hospitalityAbstract
In today’s competitive business environment, the influence of strategies is directly linked to the demands of the market, particularly through individual performance, whether concerning customers or suppliers of products and services. The goal of this study was to investigate the influence between individual entrepreneurial orientation, service strategy and business performance. To that end we conducted a descriptive quantitative study with a sample of 250 respondents in the hospitality industry in Brazil. We used a conceptual model with hypotheses which we tested through the modelling of structural equations, using Smart PLS 3.0 software. The theoretical and practical implications obtained from our field research indicate that the latent variable Individual Entrepreneurial Orientation has a greater impact on service strategy, followed by a small influence of service strategy on business performance. For future research, we recommend investigating the relationship between individual entrepreneurial orientation and business performance.
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