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COORDINATION IN BRAZILIAN PHARMACEUTICAL SUPPLY CHAINS

Priscila Laczynski de Souza Miguel, Manoel de Andrade e Silva Reis

Abstract


Supply chain coordination (SCC) can be a challenge for many organizations as different firms in the same chain has different expectations and interdependencies (Arshinder & Deshmukh, 2008). Lack of SCC can result in the bullwhip effect and poor performance for a firm and its partners.  By investigating the phenomenon in the Brazilian pharmaceutical supply chain using a qualitative research, this paper aims to understand the main issues that avoid a better integrated chain. Results of 21 interviews suggested that the lack of coordination in this environment was influenced by the network design and the history of the sector in Brazil, as well as scarce resources.

DOI: 10.12660/joscmv7n2p75-90

URL: http://dx.doi.org/10.12660/joscmv7n2p75-90


Keywords


coordination, pharmaceutical supply chain, interorganizational relationships, bullwhip effect.

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DOI: http://dx.doi.org/10.12660/joscmv7n2p75-90

Copyright (c) 2014 Journal of Operations and Supply Chain Management


ISSN: 1984-3046

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