Mobile Payment Technology and Competitiveness In the Credit Card Chain
DOI:
https://doi.org/10.12660/joscmv2n2p1-8Keywords:
Mobile Payment, Credit Card, Service ChainAbstract
This paper discusses the value creation sources of Mobile Payment concept into the Credit Card Chain. A case-study was developed based on the Transaction Cost Theory, Value Chain Analysis, RB V, Schumpeterian Innovation, and Strategic Network Theory. The results illustrate the technology potential to modify the configuration of Credit Card chain.Downloads
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