Logomarca da FGV

Repositório FGV de Periódicos e Revistas

Acesso Livre Acesso Livre  Acesso restrito Acesso Restrito

Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at Bombardier

Diego Antonio Marconatto, Luciano Barin Cruz

Resumo


This real-life case addresses the relationship between Corporate Social Responsibility (CSR) and competition in the setting of a global company. It focuses on how a corporation may manage its CSR policies in order to gain competitive advantage in a cutthroat market. In order to illustrate this reality, we present the strategic dilemma from the point of view of the CSR manager of Bombardier – a Canadian multinacional company that manufactures aircrafts and trains – regarding the decision of whether to adopt a competitive or a collaborative approach towards the main competitors in the aerospace industry.


Texto completo:

PDF


DOI: http://dx.doi.org/10.12660/gvcasosv6n2c12

Fundação Getulio Vargas
Escola de Administração de Empresas de São Paulo
Av. 9 de Julho, 2029 - 01313-902, São Paulo, Brasil