Reinventing innovation

Resumo

Innovation drives competitiveness, which in turn drives profits. But innovation is not yet driving the Brazilian economy, and although a few companies have managed to break through the barriers, the government has made that very difficult. Claudio Accioli and Solange Monteiro explain what is holding innovation back in Brazil, areas where innovation can be particularly promising and effective, and what needs to be done to fully realize the promise of innovation.