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Repositório FGV de Conferências

OCS@FGV, CLAV 2017

Tamanho da fonte: 
Space Planning to Optimize Assortments
Lucila Machado Campiglia

Última alteração: 11-10-2017

Resumo


Retailers and manufacturers should seek technology data systems to help them manage business strategies related with their assortment, supply, store space and customer´s needs. Every product in every category presents different challenges, and those challenges can only be met by understanding the complexity of available data and the requirements which are now crucial to meet customer´s expectations and new standards of competitive success. The more granular consolidated data retailers have on hands, the better insights and results can be addressed to achieve a perfect assortment planning and to have them personalized and well localized inside the stores

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