RSS 1.0FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
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Sustainability in the sneakers industry
2021-01-15Sustainability is a trendy concept. It is used and abused daily by many companies regardless of the industry. However, in the face of rising climate change issues and growing consumer awareness, sustainability has become ... -
Generations and modern work: a comparison between Brazilian and German Millennials and Generation Zers
2021-02-24Members of generations Y (Millennials) and Z (Generation Zers) have distinct sets of values and preferences. Millennials need flexibility, whilst Generation Zers need stability; Millennials search for work with purpose, ... -
BUILDING THE BRAND IDENTITY THROUGH AESTHETICS ON SOCIAL MEDIA: THE AESOP CASE STUDY
2021-02-09The increased competition in the retail industry has forced brands to adapt. Quality as well as availability are no longer enough to attract customers and increase market share, due to the standardization of mass production ... -
Xiaomi in the internationalization process: failures and lessons
2021-02-23Along with the trend of globalization, the rise of the Chinese economy, and the encouraging policies published by the government, more and more Chinese companies started to walk across the border. However, there are always ... -
The internationalization of South Korea MNC to Brazil
2021-02-10In a worldwide view, the globalization force has brought new opportunities to company towards the global expansion. In which, these international businesses are to focus on core competence, strategic alliance, and competitive ... -
Challenges and opportunities of Chinese commercial banks in the Brazilian market: a case study
2021-02-03In the first decade of the 21st century, the five largest Chinese Commercial banks entered the Brazilian market. However, as state-owned joint-stock banks with global expansion, the “Big-5 ” Chinese banks have faced ... -
Senior entrepreneurship in emerging markets: evidence from the global entrepreneurship monitor
2021-02-11This paper identifies the reasons for the higher level of senior entrepreneurship in developing countries compared to developed countries. The study focuses mainly on the five biggest emerging markets – China, India, Brazil, ... -
Fast fashion retailer’s marketing strategies: brand awareness and customer brand engagement
2020-12-10This study is an exploratory study, with a quantitative approach, carried out through a survey, applied through a questionnaire using an online tool, aimed at consumers in the clothing / fashion sector in France. Its central ... -
Housing microfinance in Brazil: an exploratory study
2021-02-05The housing deficit and lack of access to credit, notably for the low-income populations, are striking problems in emerging countries, especially in Brazil. The fiscal pressure on public housing programs is increasing, ... -
Digital business platforms and sustainability a study about sustainable behaviour
2020-12-11As current environmental problems suggest that present consumption and production patterns are not sustainable, technology has received attention as the mediator between scarce resources and continued economic growth. New ... -
Coupon experimentation and the variables affecting redemption: the strategy of Amaro, a Brazilian fashion DNVB
2020-12-08Os varejistas de vestuário e calçados no Brasil estão pressionando por estratégias de venda inovadoras através de plataformas omnichannel para responder às necessidades de mudança dos clientes. AMARO, uma marca digitalmente ... -
Single vs. multi-factor strategies-improving performance through factor-tilts
2020-12-06This study compares the risk-adjusted performance of 10 single-factor (smart beta) and 75 multi-factor (advanced beta) portfolios over the period of 1992 to 2019. The emphasis is set on testing the performance changes ... -
The development of a favourable ecosystem for private equity firms in Myanmar
2020-12-08The aim of this Master’s Degree thesis is to study the development process of the Private Equity industry in Myanmar considering the major institutional factors that are at play in the so-called ‘frontier markets’. The ... -
International Market Selection for Emerging Markets: evidence from the Italian wine SMEs
2020-11-25In the context of an increasing critical role of Emerging Markets in today’s globalized economy and international trade flows, this study contributes to the research on the topic of International Market Selection (IMS) and ... -
The offline retail for Italian digital-native startups: threat or opportunity
2020-12-09In the last decade, the imminent death of the retail sector has often been predicted. However, quantitative studies demonstrate that this is not the case. Although a disruptive change is indeed in act in this segment, it ... -
The effect of physical activity and body image on the sustainable diets adoption: a comparison between the Italian and Brazilian populations
2020-11-30As society amplifies the discussions and practices on sustainability, the concept of sustainable diets is reaching a broader audience. To accelerate dietary behavioural changes towards more sustainable dietary patterns, ... -
Gold as an effective diversifier for global equities: evidence from developed and emerging markets
2020-11-23Finding financial assets with a low or even negative correlation to equities has become notoriously difficult in the face of global co-integration and the financialization of commodity markets. Gold remains to be one of ... -
Cultural differences in the workplace: a comparative study between French and Brazilian workers
2020-11-13In the current context of globalization, workers from very different countries have come to work with each other. The study of intercultural workplace, and in particular the study of the characteristics of national cultures ... -
EU bank resolution and investing in contingent convertible instruments: an exploratory study of the Banco Popular bail-in
2020-10-29In the wake of the 2008 financial crisis, an extensive toolbox was deployed through Basel III accords to address the eventuality of a bank failure, including the Single Resolution Mechanism, which was put to the test through ... -
How US-China trade friction affects market opening in China: a comparative analysis between US-Japan and US-China trade friction
2020-10-19Since President Trump’s inauguration in 2017, rigorous US-China trade friction has rippled through global economy. Indeed, under President Trump’s America First doctrine, owing to China’s unfair trade practice, China has ...
