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Internationalization of SME and entry mode choice in Brazil: the case study of Ameco, a French SME
The research’s goal is to analyze, for a French SME, the attractiveness of two target markets in Brazil in order to support the CEO’s decision making on future investment. To face EU crisis, many French SMEs are currently ...
Responsabilidade social corporativa como estratégia de negócio: modelos conceituais e exemplos ilustrativos
The Corporate Social Responsibility theme has been gaining strength and attention from the corporations as well as from the civil society. The impacts of the post WWII world, globalization and development stack pollution ...
Entry strategies on an emerging market: Brazil: case studies of French cosmetics companies in Brazil
This work deals with entry strategies in an emerging market, the Brazilian market. The case studies supporting it are of French companies from the cosmetics sector. A literature review about the subject will be compared ...