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The opportunity of an internationalization process to Brazil: the case of Etai, a french SME
The study had the main objective of providing a French SME with the information needed to analyze the viability of an internationalization process to Brazil, a difficult path strewn with obstacles. Indeed, many French ...
Entry strategies on an emerging market: Brazil: case studies of French cosmetics companies in Brazil
This work deals with entry strategies in an emerging market, the Brazilian market. The case studies supporting it are of French companies from the cosmetics sector. A literature review about the subject will be compared ...