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Country of origin Brazil: can Brazilian-Armenian luxury fashion brands be successful in the Russian market?
The study focuses on the Russian market, where the political situation and the economic sanctions imposed on Russia caused the decrease in the sales of Western luxury brands. The purpose of this study was to evaluate the ...
Stereotyped and non-stereotyped advertising: revitalization of Mattel’s Iconic Barbie brand in the current context of feminine empowerment
Modelos plus size, casais homosexuais com filhos, mulheres em posições de lideranca, uma variedade de etnias e religiões representadas em propagandas de algumas das marcas mais renomadas do mundo. Apesar de estereótipos ...
Competing online: a netnographic study on twitch influencers
The research, through the analysis of four influencers and the interviews of their staff members aimed to outline the most successful strategies used in building strong personal brands and the related communities. After ...