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Social cause marketing & women empowerment: explanatory case study of a women empowerment cause-related marketing initiative in Brazil
Cause-related marketing may offer opportunities that can contribute to women’s empowerment while having a positive impact on companies leading such programs. This paper seeks to broaden the existing understanding of women ...
Operational functions for innovative startups in France
This thesis will try to understand the importance of operational functions in French startups.A huge flexibility in tasks to be covered and a horizontal management characterize startups. Thus, it is very uncommon for newly ...