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Standardization and adaptation in multinational corporations: applied study on Samsung’s marketing mix strategy
(2020-04-27)
O marketing internacional é o processo de planejamento e realização de transações entre fronteiras para criar trocas que satisfaçam os objetivos de indivíduos e organizações (Czinkota & Ronkainen, 2006). A abordagem de ...
Solo travel: extraordinary experiences and personal transformation
(2020-04-16)
The purpose of this research is to analyze the transformative and enduring effects of extraordinary experiences. For this, the extraordinary experience of solo travel was explored, defined in this work as traveling alone ...
The asymmetric dominance effect and beer brands
(2020-04-07)
This study aims to explore in which situations the asymmetric dominance effect might happen or not. Some authors suggest that the effect only happen in very rare occasions, where the stimuli is quantitative and clear. As ...
Entrepreneurship in Brazil: challenges encountered by French entrepreneurs
(2020-03-30)
This research is focused on the challenges that French entrepreneurs encounter when having a business in Brazil, especially at the opening and while running a business. Brazil has welcomed many French entrepreneurs since ...
The impact of blockchain technology on eco-labelling schemes: a study in the fishing industry
(2020-03-17)
The food industry has an enormous global impact on the environment and our societies. With a broad variety of products available to us consumers, there is a rising demand for knowledge about the production of goods and ...
Brand anthropomorphism and its impact on consumer brand identification, brand advocacy and consumer brand engagement on social media
(2020-03-12)
Anthropomorphism has been for long known as a phenomenon that is enrooted in mankind’s history. Its presence and importance are undeniable as it has been noticed in several fields, ranging from religion to marketing. In ...
Doing well by doing good in a globalized world: the moderating effect of internationalization on the relationship between corporate social responsibility and financial performance
(2020-02-20)
The study proposes internationalization as a novel perspective on the relationship between Corporate Social Performance (CSP) and Corporate Financial Performance (CFP), in another attempt to alleviate the inconclusiveness ...
Assessment of strategic planning for the adoption of the blockchain technology
(2020-02-18)
This thesis explores ways to infer if companies are diligently planning strategies to support the decision to adopt the blockchain technology. To that purpose, concepts already introduced in the strategic management ...
Data privacy as a strategic competitive advantage: a case study of how Apple and Facebook use data privacy in their branding process
(2020-02-12)
The growing number of data breaches in the world has brought the concern about Data Privacy to the mainstream media, raising the public awareness of the consequences of bad harvesting of personal data. Moreover, after the ...
The terroir concept for food products: the case of the cheese market in Brazil
(2020-02-10)
Este artigo analisa como o conceito de terroir aplicado a categoria de queijos é compreendido e valorizado pelos consumidores. Terroir é um conceito francês que representa a designação de um lugar englobando três dimensões ...