Now showing items 1-3 of 3
Fighting customer churn rate: an exploration of customer defection in financial services
Several papers have related customer churn with customer relationship management (CRM) in a wide range of industries. Few empirical studies have analyzed the Brazilian Consortium segment deeply in order to evaluate customer ...
Motivational theory applied to real estate
This paper sets off to better understand motivation in the purchase of real estate of low-income consumers. Classical motivational theories are synergized to create a new framework on motivation on this subject. An exploratory ...
The ethical concerns of the fast fashion consumer: a gender perspective
Consumer behavior is been studied by academia since the late fifties. Despite the advances seen in the area, the topic still not fully explored due to the big range of variables that can influence consumers and their ...