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From e-commerce to v-commerce: an empirical study on consumers acceptance in Brazil
Although Virtual Reality (VR) is considered to be one of the new technologies with the highest potentiality, especially in the retail field, research into customers’ acceptance and intentions to use this technology is ...
Music collecting behavior and experience in the streaming era in Brasil
This study examines music collecting behavior and experience in the streaming era. Twelve in-depth, qualitative interviews were carried out to explore the nature of analog music collecting in Brazil and to understand the ...
OMG! Characterizing the role of emotions in the sharing of online commercial videos
Going viral' is seen by marketers as the new grail to reach large online communities. In this viral scene, videos have a special role, given their strong tendency to spread exponentially over the internet via social sharing. ...