Now showing items 1-4 of 4
Music collecting behavior and experience in the streaming era in Brasil
This study examines music collecting behavior and experience in the streaming era. Twelve in-depth, qualitative interviews were carried out to explore the nature of analog music collecting in Brazil and to understand the ...
Dermocosmetics’ industry in Brazil and Germany: a comparison of consumer preferences between these countries
This work examines the industry of Dermocosmetics or Cosmeceuticals, with a focus on the female consumer behavior. The scope of this work is the Brazilian and German markets, given that these two countries are among the ...
The millennials luxury brand engagement on social media: a comparative study of Brazilians and Italians
A invenção da internet criou uma nova dimensão de engajamento do consumidor com marcas. Durante as últimas décadas, mídias sociais se tornaram uma das atividades mais populares entre consumidores ao redor do mundo, levando ...
Country of origin effect: evidences from European consumers' of a Brazilian fashion brand
This study aimed to better understand the European consumers’ behavior towards a foreign unfamiliar brand from a developing country based on the real internationalization case study of a Brazilian fashion brand (Osklen). ...