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Strategic analysis for the internationalization of the Brazilian brand Lina Dellic
This paper presents a case study which demonstrates the rapid growth of a small Brazilian fashion company called Lina Dellic. Engagement and care in the production chain and with partners, the production of high quality ...
A comparative study of internationalization potential for Italian SMEs in the fashion industry in Brazil and Russia
Este estudo tem como objetivo desenvolver uma análise comparativa do potencial de internacionalização na Rússia e no Brasil para as PME italianas que operam na indústria da moda. Depois de apresentar ao leitor as principais ...
Internationalization of SME and entry mode choice in Brazil: the case study of Ameco, a French SME
The research’s goal is to analyze, for a French SME, the attractiveness of two target markets in Brazil in order to support the CEO’s decision making on future investment. To face EU crisis, many French SMEs are currently ...