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'The luxury market in Brazil: an analysis of its complexity'
The aim of the present research thesis is to investigate the luxury market in Brazil and how brand can survive in such context. All over the world this sector is becoming more and more crucial, due to many factors, such ...
Entry strategies on an emerging market: Brazil: case studies of French cosmetics companies in Brazil
This work deals with entry strategies in an emerging market, the Brazilian market. The case studies supporting it are of French companies from the cosmetics sector. A literature review about the subject will be compared ...