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Responsabilidade social corporativa como estratégia de negócio: modelos conceituais e exemplos ilustrativos
The Corporate Social Responsibility theme has been gaining strength and attention from the corporations as well as from the civil society. The impacts of the post WWII world, globalization and development stack pollution ...
Entry strategies on an emerging market: Brazil: case studies of French cosmetics companies in Brazil
This work deals with entry strategies in an emerging market, the Brazilian market. The case studies supporting it are of French companies from the cosmetics sector. A literature review about the subject will be compared ...