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The emergence of Islamic finance: an exploratory study of Brazil
Islamic finance has been a trendy topic globally, gaining the attention of Muslims and non-Muslims. It stands for a financial system that follows the sharia (Islamic law), which is guided by ethical principles and social ...
Content marketing and brand engagement on social media: a study of Facebook´s posts in the ecommerce industry in Brazil
Content marketing refers to marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. It is focused not on selling, but on communicating with customers and ...