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New challenges in the luxury universe: an exploratory study of the concept of luxury experience in the Brazilian market from the perspective of brands and consumers: a case study of Pati Piva
Luxury has evolved over the centuries; new challenges have created questions of appropriate strategies for brands. Experience and authenticity became important aspects in the field: consumers are enjoying more material ...
The Brazilian and the french private equity sectors from 2006 to present: a comparative analysis
Private equity, or the act of funds or investors to invest in companies unquoted on public exchange, has taken an increasing importance in the financial world in the past few years. Indeed, while the emergence of a private ...
The implementation of corporate governance in Germany and Brazil: a comparative case study
The recent promotion of best corporate governance standards by several different government institutions and non-for profit organizations resulted in the implementation of more sophisticated governance mechanisms. As ...
Corporate diplomacy in action: diplomatic ties of Maersk in Brazil
Durante as últimas três décadas, a globalização tem empurrado empresas em direção a internacionalização, e consequentemente essas mesmas corporações tem se tornada instituições independentes parecidas com estados. Estes ...