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Word of mouth marketing in the digital age: a case study analysis of viral marketing campaigns
The digital age saw the rise of the consumer focused-enterprise. Every day brands and products are the subject of millions of conversations in which consumers exchange views, opinions and information before making the ...
The internationalization of the cosmetic retail industry: a history of success?
The retailing industry has increasingly become global over the past few decades, illustrating visually the internationalization of business in general. Many retailers are betting to expand their activities internationally ...