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Competing online: a netnographic study on twitch influencers
The research, through the analysis of four influencers and the interviews of their staff members aimed to outline the most successful strategies used in building strong personal brands and the related communities. After ...
Content marketing and brand engagement on social media: a study of Facebook´s posts in the ecommerce industry in Brazil
Content marketing refers to marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. It is focused not on selling, but on communicating with customers and ...